The Ifrah Brand
Beauty is more than skin deep
We are Proudly Swedish
Rooted in Sweden and inspired by diverse cultures, each collection is carefully crafted to blend timeless elegance with modern simplicity. From the calm, minimal aesthetics of Scandinavian design to the rich stories, traditions, and everyday journeys of women around the world, every hijab tells a story of individuality, empowerment, and self-expression.
At Ifrah Brand, we believe hijabs are more than an accessory — they are a symbol of confidence, beauty, and the freedom to be yourself.
Confidence in Every Thread
Each scarf is thoughtfully designed to inspire confidence and celebrate individuality. From bold prints to timeless elegance, every detail is made to empower you to express yourself unapologetically.
Designed for Bold Moments
Our scarves are more than just accessories—they're statements. Whether you're stepping into the spotlight or owning your everyday, Aloya Scarves are made to amplify your personality and let your uniqueness shine.
Wrapped in Elegance
Made from a soft cotton-modal blend, our scarves are as comfortable as they are beautiful. With breathable fabric and versatile designs, they're perfect for every season, every occasion, and every bold move.
Designed in Sweden
Our headquarters are based in Sweden, where each scarf is thoughtfully designed to celebrate individuality and empower women. We collaborate closely with our trusted suppliers to ensure every piece reflects the quality, comfort, and boldness that define Aloya Scarves. Building strong relationships with our partners is a cornerstone of what we do, and we're proud of the care and attention that goes into every step of our process—from the first sketch to the final stitch. It's this dedication that ensures our scarves are more than accessories—they're a reflection of the powerful women who wear them.
